Car ownership, evolved.
Owning special cars is getting harder — not less desirable
High-value enthusiast vehicles create increasing maintenance, storage, documentation and coordination requirements.
Multi-vehicle ownership multiplies that complexity.
Shared ownership adds scheduling, expense allocation and governance.
Yet ownership is still managed across spreadsheets, texts, paper records and disconnected tools.
Owners of high-value vehicles lack modern tools to manage them
Problem 1 — Cost complexity
Owners track expenses across spreadsheets, notes, and emails
Problem 2 — No structure for co-ownership
Shared vehicles often rely on informal arrangements without standardized governance.
Problem 3 — No system for multi-vehicle management
Collectors and fleets lack tools built for collector assets
Owning special cars takes more time than driving them.
CLUBSPORT makes ownership structured, transparent, and scalable
We are building the operating system for enthusiast garages.
One Place
Manage vehicles, costs, and agreements in one place
Co-Ownership
Enable clean, structured co-ownership between trusted partners
Analytics
Provide analytics for collectors and fleet operators
Service
Connect owners directly to service providers
Simplicity
Reduce the time and complexity of ownership
CLUBSPORT is live across web and iOS
Native iOS App
https://www.clubsportco.io
A platform for managing vehicles, ownership, and costs
CLUBSPORT supports three core use cases:
Single Owner
- Expense tracking and cost analytics
- Maintenance history and reminders
- Service scheduling and documentation
- Clear view of true cost of ownership
Co-Owned Vehicles
- Automated co-ownership agreements
- Percentage-based expense allocation
- Usage scheduling and notifications
- Built-in exit and buyout workflows
Collectors & Fleets
- Manage multiple vehicles from one dashboard or assign a manager to do the work for you
- Portfolio-level analytics and ROI tracking
- Built for collectors, fleets, and power users
Ownership management, agreements, analytics, and services — in one dashboard
Typical workflow:
Add a vehicle to the platform
Track expenses automatically
Generate ownership agreement if shared
Schedule usage and maintenance
Request service from trusted providers
Analyze cost and utilization over time
No spreadsheets. No guesswork. No manual coordination.
The market is ready for ownership infrastructure
Trends driving adoption:
- Rising collector car prices
- More shared ownership across assets
- Growth of enthusiast communities online
- Increase in multi-vehicle owners
- Lack of modern ownership tools
ClubSport enters this round with the core product already built.
ClubSport already has:
Live MVP
Defined Customer
Working Workflows
Clear Monetization
We are validating usage, not just narrative.
The ownership layer remains fragmented
Existing platforms solve different problems:
Marketplaces → buying cars
Rental platforms → temporary access
Fractional securities → passive investing
Insurance / service apps → single functions
Existing solutions address pieces of ownership—not the complete ownership lifecycle.
ClubSport is purpose-built for:
- Active owners
- Co-owners
- Collectors
- Fleet operators
OWN THE OWNERSHIP LAYER.
CLUBSPORT is already live with early users and working workflows
Current status:
- Live MVP deployed across web and iOS
- Core workflows functional (vehicles, agreements, analytics, Rhodes Intelligence, co-ownership percentage tracking, expenses, notifications)
- Early users can onboard via OAuth
- Real vehicles tracked in system
Early traction:
- 60 users onboarded
- 144 vehicles tracked
- $10M worth of vehicles onboarded
- 11,030 expense records tracked
- Agreements engine live
- Expense tracking & notifications active
Next milestone:
Scale paid launch + validate conversion and retention
A large ownership base. A deliberately narrow starting wedge.
Underlying Market
U.S. households owning 2+ vehicles:
- 48.2M own 2 vehicles
- 19.1M own 3 vehicles
- 10.0M own 4+ vehicles
77.3M total households
2024 Census ACS figures
Beachhead
Enthusiast + collector ownership:
- Multi-vehicle garages
- Collector vehicles
- Co-owned vehicles
- High-engagement enthusiast communities
Expansion path: service providers → specialty fleets → adjacent enthusiast assets
5-Year Beachhead Target
- 50,000 paying consumers
- ~$18.69 blended monthly ARPU
- ≈ $11.2M consumer ARR
- Plus service-provider subscriptions
50K customers = only ~0.065% of U.S. households owning 2+ vehicles
Community-led distribution meets owners where they already gather
Initial acquisition channels
Enthusiast communities & forums (Reddit, Facebook)
Concentrated access to high-intent owners
Car clubs & events
Trusted offline communities and local density
Creators & referrals
Enthusiast-led organic distribution
Service-provider partnerships
Distribution through shops already serving target owners
Targeted paid acquisition: Meta, Google, TikTok
Used to establish repeatable CAC once organic channels are validated
GTM strategy
1. Concentrate
Build initial density in SF/Bay Area
2. Prove
Establish conversion, CAC and retention
3. Replicate
Expand successful acquisition channels into additional enthusiast markets
Recurring SaaS across both sides of the ownership network
Access to ClubSport requires membership. Pricing scales with vehicle count and ownership complexity.
Basic
$6.99/mo
- Platform access
- Manage solo vehicles
- Cost tracking & analytics
Enthusiast
$24.99/mo
Co-ownership tools
- Agreements & expense sharing
- Scheduling & governance
Collector
$69.99/mo
- Garage manager delegate seats (5 seats included at subscription price)
- Portfolio analytics
- Expanded expense analytics, ROI, break-even analyses.
Service Provider
$29.99/mo
- Direct owner access
- Service requests
- Customer/vehicle management
- High-intent enthusiast leads
Target subscription mix
Basic
Enthusiast
Collector / Power users
Power users generate outsized recurring revenue. Blended consumer ARPU: ~$18.69/mo / $224.28 annually
Owners subscribe to manage ownership. Service providers subscribe to participate in the ownership network.
Designed for attractive SaaS economics — now validating them in market
TARGETS
Blended consumer ARPU
Target CAC
Target software gross margin
Target LTV:CAC
CAC, retention, gross margin and realized LTV are validation targets—not historical results. Establishing repeatable acquisition and retention is a primary objective of this round.
Revenue expands as ownership activity grows
Beyond memberships:
Service Provider Dashboard
- Owners request service through ClubSport
- Service-provider memberships provide direct access to owners
- High-intent service demand
- Geofenced provider discovery
Brand & Ecosystem Partnerships
- Parts & accessories
- Insurance
- Vehicle storage
- Automotive events
- Strategic brand activations
Cars are the wedge. Ownership infrastructure is the platform.
ClubSport remains focused on enthusiast vehicles while building infrastructure capable of supporting increasingly complex ownership over time.
Phase 1 — Now: Win Automotive
- Grow enthusiast + collector users
- Deepen co-ownership workflows
- Expand service-provider network
- Improve ownership intelligence
- Expand native mobile experience
Phase 2 — Deepen the Network
- AI ownership assistant
- Insurance and service integrations
- Advanced portfolio analytics
- Multi-market U.S. expansion
- Vehicle valuation tools
Phase 3 — Expand the Infrastructure
- Yachts
- Aircraft
- RVs
- Specialty fleets
- International markets
$1M to prove repeatable distribution—the MVP is built
ClubSport's core platform is already built. Capital converts a capital-efficient product into a repeatable growth engine.
- Paid acquisition experiments
- Creator/community partnerships
- Clubs + enthusiast events
- Market launch campaigns
- Referral infrastructure
- Staged hiring tied to growth milestones
- Growth/community
- Product/engineering support
- Partnerships/operations
- Specialist contractors
- Platform infrastructure
- AI + ownership intelligence
- Service-provider network
- Mobile/web iteration
- Reliability and analytics
- Co-ownership/legal infrastructure
- Insurance/compliance work
- Automotive partnerships
- Business operations
- Working capital and contingency
Target runway: ~24 months
Hiring and spend are staged against demonstrated traction.
Capital objective: establish CAC, retention, subscription mix and geographic repeatability before institutional Seed.
Capital is tied to measurable milestones
0–6 MONTHS — PROVE
- Public paid launch
- SF/Bay Area concentration
- 500–1,000 paying consumers
- 50–100 service providers
- Establish baseline CAC + activation
- Establish early retention cohorts
6–12 MONTHS — REPLICATE
- Expand into select U.S. enthusiast markets
- 2,000–3,000 paying consumers
- 200–300 service providers
- Demonstrate repeatable acquisition across ≥3 markets
- ~$781K ARR run-rate at 3K consumers + 300 SPs
12–24 MONTHS — SCALE
- 7,500 paying consumers
- 500 service providers
- Repeatable acquisition channels
- Strong retention cohorts
- Target LTV:CAC >5×
- Institutional Seed readiness
- ~$1.86M ARR run-rate
The Ask
Raising $1M
Pre-Seed Growth Round
Capital to establish repeatable customer acquisition, retention and service-provider density across ClubSport's initial U.S. markets.
- Live mobile + desktop platform
- Core ownership workflows operational
- Early users + real vehicles
- Paid launch next
- $1M target raise
- Financing structure and terms to be finalized with participating investors
- Demonstrated product-market fit
- Repeatable CAC
- Retention validation
- $1M+ ARR run-rate
- Institutional Seed readiness
The Founder
Jose Gonzalez — Founder & CEO
Technical founder who personally designed and built ClubSport's core platform—from backend infrastructure and ownership agreements to analytics and AI systems.
- Background building and administering data-intensive software systems in regulated life sciences environments.
- Product, database, automation and systems experience translated directly into ClubSport's structured ownership infrastructure.
- Active participant in enthusiast and collector communities, providing firsthand understanding of the ownership problems ClubSport solves.
- Built ClubSport with exceptional capital efficiency before raising institutional capital.
ClubSport remains intentionally founder-led at this stage to preserve speed, focus and capital efficiency while proving repeatable growth.
Contact:
Jose Gonzalez
Founder & CEO
Email: [email protected]
San Francisco, CA
By an enthusiast, for enthusiasts.
Modern ownership infrastructure for specialized vehicles